How Hyperagent got 3,800 signups in under two weeks from two creators

Hyperagent is an AI agent platform built at Airtable. In May 2026 it opened the Founding 500, which gave its first 500 users $500K in credits, with applications closing May 31. Hyperagent asked us for as much reach as we could get before the deadline.

1. 1

   Booked creators in five days.

   Videos had to go live within five days, before applications closed. We shortlisted creators whose viewers already try new AI tools, and Hyperagent approved each one.

2. 2

   Paired a long video with short ones.

   Fireship built Hyperagent into one of his regular YouTube videos for developers. Varun Mayya, who reaches founders and builders, made a YouTube Short and an Instagram Reel about it. All three posts went live on May 26 and 27.

3. 3

   Negotiated the rates.

   Even on a rush timeline, we booked both creators for about 11% less than they first quoted.

4. 4

   Tracked every creator.

   Each creator had their own link and promo code, so Hyperagent could count the visits and signups each one brought in.

The three posts passed 750,000 views and sent about 6,900 tracked visitors to Hyperagent. In under two weeks, about 3,800 people signed up: just over 2,000 from Fireship and almost 1,800 from Varun Mayya. Viewers engaged at 3.96%, about double the 2% typical on YouTube.

The signup counts were close, but Hyperagent's own analysis found Fireship's signups were stronger: they deployed almost twice as many agents as Varun Mayya's. Fireship's viewers write code, which put them closest to the people Hyperagent wanted to reach.

IntegrationMay 26ShortMay 27

Hyperagent came back for more of the creator whose signups used the product most. We booked four more Fireship integrations and mentions in the Bytes newsletter, and booked the package 12.5% below the quoted rate. The four videos, posted from July to October 2026, have passed 6 million views. Their $100 credit code brought in 940 more signups from August to September.

IntegrationOct 28